When it comes to advertising on Meta, the choice of tools is as important as the content itself. Many businesses start their social media marketing journey by 'boosting' posts - a simple way to increase the reach of an existing post. But for those seeking more control and wanting to get better results from their campaigns, Ads Manager is the only obvious choice. Below we have listed 5 reasons why you should use Meta's Ads Manager over just boosting posts on Instagram.
1. Advanced targeting
While boosted posts allow for basic demographic segmentations like age, gender, and geographic location, Meta Ads Manager takes this a step further. You can leverage advanced audience customization options, including interests, behaviors, lookalike audiences, and custom audiences based on past interactions with your website or app. This granular approach to audience segmentation ensures that your ads are shown to individuals who are most likely to engage with your content and convert.
2. More ad formats
Boosting on Instagram limits you to the formats and creatives already in your post. Meta Ads Manager allows you to experiment with a variety of ad types including carousels, interlinked stories, video ads, and more dynamic advertising formats like interactive ads. This variety not only captures attention better but also increases the chance of engagement and conversions by matching users' preferences and browsing habits.
3. Better control over budget & bidding
When you boost a post, your control over the budget is limited. Meta Ads Manager offers detailed control over your budgeting and bidding strategies. You can set daily or lifetime budgets and choose between cost-per-click (CPC) or cost-per-impression (CPM) bidding options, giving you the ability to fine-tune your advertising based on specific campaign goals.
4. Detailed institutes & reports
Unlike the limited range of insights available for boosted posts, Meta Ads Manager provides access to comprehensive analytics and reporting tools. You can track everything from basic interactions like likes and comments to more in-depth conversion data, providing a clear picture of campaign performance. This data is crucial to continuously optimize and improve your ads to achieve maximum ROI.
5. Reach users across multiple platforms
One of the biggest benefits of Meta Ads Manager is its ability to manage and coordinate campaigns across multiple platforms, including Facebook, Instagram, Messenger, and Audience Network from a single interface. This integrated approach ensures unified branding and messaging across all channels, reinforcing brand awareness and improving the effectiveness of your digital marketing efforts.
Conclusion
Using Meta Ads Manager instead of just boosting posts on Instagram gives you more control through deeper audience targeting, increased ad flexibility, and improved tracking and optimization capabilities.
For businesses serious about maximizing the impact of their social media campaigns, Meta Ads Manager offers the tools and flexibility needed to truly succeed in the digital landscape. Upgrade your social media strategy by embracing the power and potential that Meta Ads Manager offers.
Oliwer Brewitz
Account Manager & Project Manager
Do you want help with advertising on Meta?
Contact me today to schedule a first meeting and I'll tell you more about how we can help your business with Meta Ads.
Email me at oliwer@affiliated.se or call me on +46 704 55 14 48