Increase your visibility & get more business
The ultimate guide to Google Ads
Learn about Google Ads and how it can help your business increase your traffic & sell more
How we work with Google Ads
Search marketing is in our DNA
Affiliated is a professional Google Ads agency where search permeates everything we do. We have helped many businesses over the years to increase their sales through Google and have search marketing as our core competency. Our team consists of experienced strategists, analysts, writers and web analysts who help everything from local service companies to B2B companies and e-retailers to develop & implement customized Google Ads strategies.
We create selling customer journeys with the user experience and your business goals in focus. We combine our knowledge with SEO and set the foundation for your digital strategy as you use SEO to create relevant landing pages that can then be used as campaign pages for Google Ads. The structure of the website sets the foundation for how you structure your campaigns, define & communicate your offer, which creates better conditions for converting customers on your website as you get a clearer red thread throughout your customer journey.
Contact us today to get a free quote customized to your business goals. Call us on 0704 55 14 48 or email get@affiliated.se.
We put the user in focus
When we work with search engine marketing, we always start by putting the user's search intent first. That's because Google's algorithms are designed around the basic philosophy of giving the user the right answer as quickly as possible.
Basically, Google wants to deliver relevant search hits in search results because it increases trust in their ads. And because it's Google's most important business, it will always be their top priority.
We therefore always start by creating niche and limited campaigns that lead users to relevant landing pages that meet user expectations and search intent.
Maximize your advertising with the help of AI
With the rise of AI, our experienced team has developed unique processes and procedures that streamline our work and maximize the return on your Google Ads investment so you can be more competitive in a digitalized world - with increasingly tough competition. The companies that first embrace new methods and jump on the AI wave are the ones that will be most competitive & successful in the coming years.
Contact us for a quote & help with Google Ads
Contact us today for a first meeting so you can tell us more about your business and what you offer and we will develop a customized proposal on how we can help you appear in the top positions on Google.
You can reach us most easily on +46 704 55 14 48 or via email at get@affiliated.se.
Our work process
1. customer interview
We always start our cooperation with a customer interview where you can tell us more about your company and the services you offer. This allows us to learn more about your target group and their challenges.
2. Keyword analysis
We then conduct a keyword analysis based on your main services and main competitors. The keyword analysis is revised in consultation with you before we start the strategy work.
3. campaign set-up
We set up an optimized campaign structure based on your website content and users' search intent. This makes the campaign more relevant and profitable.
4. Measurement
We then set up metrics that are shared with you so you can track the work and evaluate how many enquiries or purchases come from our joint campaigns.
5. Analysis & Optimization
Now the real work begins. We eliminate irrelevant keywords and A/B test ads, audiences and more to lower acquisition costs and increase conversions.
6. reporting
In addition to ongoing optimization work, you will of course receive reports sent to you with the performance of the campaigns and results with changes over time so you can see that the work is going in the right direction.
Our top tips for success with Google Ads
Put the user in focus
Google aims to provide relevant answers to its users as quickly as possible. This means that a website and ad campaign that focuses on users and user-friendliness will also benefit in its results. By advertising on relevant search phrases and providing users with a good user experience, you have good conditions for your campaigns to result in profitability.
Create a relevant campaign structure
The structure of your SEM campaigns is crucial to their success. It is important to create a well-organized and easy-to-use structure that is based on your business objectives and target audience. At the campaign level, the bidding strategy, geo-targeting and budget are determined for the campaign objectives.
The right experience based on the search query
To succeed in SEM, you need to understand the user's search intent, provide them with the right user experience (UX) and offers to meet their needs. This means creating attractive offers, ad copy and landing pages that match user expectations.
Hypothesize, test, evaluate & optimize
SEM campaigns require continuous testing and optimization to reach their full potential. Continuous monitoring of your campaigns and critical changes will help you improve your ads' performance and achieve your business goals profitably. To succeed in an ever-changing media landscape, you need to continuously evaluate, test and optimize your campaigns.
Prioritizing quality over quantity
Quality Score is a measurement of the relevance between your ad texts, keywords and landing pages. By having high quality ad groups and campaigns, you are rewarded with lower click costs, which in turn increases your chances of creating profitable campaigns. The reverse is true if you don't create relevant and quality campaigns - unorganized campaigns will lead to higher click-through costs, making it harder for you to be profitable.
Keep an eye on your competitors
Keeping an eye on your competitors can help you stay ahead and identify new opportunities. In addition to your main keywords, there are various tools to conduct comprehensive competitive analysis for their search campaigns.
Be a winner with longtail words
A long-tail word is a longer and more specific keyword, which also means that the user has usually had time to do more research and is thus closer to a purchase decision. Among keywords that sometimes have lower search volumes but a higher conversion rate, you will often find the real winners that provide the best return.
Don't miss your landing pages
In addition to campaign structure, keywords and ads, you also need to review your landing pages. Does it have a credible design? Does it answer the user's questions to enable them to make a purchase? What devices are your visitors browsing from? What does the experience look like on mobile/computer?
Selected references
Customer reviews
SEO and social media
Elin M.
Google Ads
Peter J.
Web design and SEO
Karin T.
App development and web development
Mikael R.
Social media marketing
Lisa H.
Website, SEO & Google Ads
Anna P.
Contact us with questions or to request a quote
Do you have a question about our services, how we work or do you want a quote for a collaboration? You can easily reach us by emailing get@affiliated.se, call us on +46 704 55 14 48 or fill out the contact form below and we will contact you to schedule a digital meeting.