SEO for beginners

by | Aug 18, 2024 | Blog

Getting started with SEO (Search Engine Optimization) can feel overwhelming for beginners, but with the right guidance and resources, you can quickly get to grips with the basics. This guide is designed to help you get started with SEO in a structured way, and we've included links to training materials from some of the most respected sources in the field.

1. understand the basics of SEO

Before diving into the details, it's important to understand what SEO is and why it's important. SEO is about optimizing your website so that it ranks higher in search engines' organic (non-paid) search results, leading to more traffic and potentially more customers.

Here are some resources to understand the basics:

2. Keyword research

Keyword research is one of the first steps in an SEO strategy. This involves identifying which keywords and phrases your potential customers use when looking for products or services that you offer.

Resources to learn about keyword research:

3. On-page SEO

On-page SEO is about optimizing the content and structure of your website. It includes everything from writing SEO-friendly headlines and texts to optimizing images and using internal links.

Key resources for on-page SEO:

4. Technical SEO

Technical SEO focuses on the technical aspects of your website, such as its speed, mobile-friendliness, and how easily it can be indexed by search engines. It is an important part of SEO because a technically sound website can improve your rankings.

Learn more about technical SEO:

5. Off-page SEO and link building

Off-page SEO is mainly about building up your website's authority through external links (backlinks) from other websites. It is one of the most powerful factors affecting your website's ranking in the search engines.

Resources to get started with off-page SEO:

6. learn how to analyze and measure your SEO performance

To know if your SEO strategy is working, you need to analyze and measure your website's performance. Google Analytics and Google Search Console are two of the most important tools for this purpose.

Key tools and resources:

  • Google Analytics Academy: Free courses to help you understand and use Google Analytics to measure your website traffic and user behavior.
  • Google Search Console Help: Official resources from Google to understand how you can use Search Console to monitor and maintain your site's visibility in search results.

7. Keep learning and updating your knowledge

SEO is a constantly changing field, so it's important to stay up to date with the latest trends and algorithm updates from Google. Follow blogs and news sources from trusted players in the SEO industry.

Here are some recommended websites to follow:

  • Moz Blog: Updates, tips and in-depth articles on all things SEO.
  • Search Engine Land: A leading news source for SEO news, trends and best practices.
  • Neil Patel's Blog: Practical SEO advice and strategies from one of the most famous figures in digital marketing.

Conclusion

Getting started with SEO can be challenging, but with the right resources and a structured approach, you can quickly start improving your website's visibility. Start by learning the basics, focusing on keyword research, on-page and technical SEO, and then build on that with off-page SEO and continuous measurement of your results. Over time, you'll develop a deeper understanding of how search engines work and how you can use SEO to drive long-term growth for your website.

Good luck with your SEO journey!

Oliwer Brewitz
Account Manager & Project Manager

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