The following article is for those who run an e-commerce, own a business or have a larger website and want to take your SEO work to the next level. We go through different elements of SEO and how you can use them to maximize the benefits of SEO and become more effective in your strategic marketing efforts. The purpose of the post is to create an understanding that SEO is not only used to drive more traffic but also to develop your business, increase your sales, prioritize & allocate your resources correctly and how you can become more effective in your SEO work through AI.
If instead you are looking for a simpler guide on how to start SEO work more concretely & maximize the impact of simple SEO work in the short term, you can read our guide with 10 tips on how to rank high on Google.
Keyword analysis - Develop your brand, website & offer based on data
Understanding what keywords & search phrases your customers use when searching on Google gives you control over what they want to read about while giving you the opportunity to respond to the customer in their own language.
By meeting the customer on their terms, you build trust, credibility and make it easier for the customer to understand your business and come to a purchase decision.
Harness the power of comprehensive keyword & audience analysis to personalize your offer and communications. We've helped many clients develop their brands, websites & offers based on insights from keyword data.
Search volume vs Search intent - Focus on the right keywords with the right data
Sometimes you can stare blindly at keywords with high search volumes and end up at the top of the SERPs for them. But what we've seen that has been in the industry for a while is that search volumes are not always the most important thing. Sometimes, so-called. long tail words with low search volumes can have a more conversion-oriented search intent & generate more business than the keywords you initially thought were most important to appear on.
This is not something you find out at the first stage and is something you learn over time. For example, via Google Ads campaigns, you can see exactly which keywords generate sales and with what conversion rate. Thus, you can calculate backwards the value of appearing on position 1, 2, 3, etc. in the organic search result.
By working with both SEO & Google Ads, you can collect data more efficiently and prioritize your next SEO actions based on conversion data in Google Ads.
Evergreen content & Dynamic content for more efficient content production (Bonus: Dynamic AI content)
Evergreen content is content that remains relevant and valuable to readers over a long period of time, often years after it was published. This content is timeless, provides lasting value and continues to attract traffic long after its publication date.
Dynamic content is content that is regularly updated based on changing data. It is particularly relevant in areas where information can change rapidly, such as financial markets or exchange rates.
By automating this process with AI, you can create long-term value on your website with relevant and up-to-date information without having to update the content as much as before. This is particularly relevant in areas where information can change rapidly, such as financial markets or exchange rates.
Example: Dynamic AI content on Currency site
Website A offers up-to-date information on exchange rates:
- Continuously attracts visitors looking for the latest exchange rate.
- Updated automatically through databases linked to real-time data.
- AI explains trends, cause & effect: In addition to raw data, the website can include analysis or articles explaining market movements and their impact.
Being quick on the puck to start producing dynamic AI content can be a make it or break it for many companies. We have extensive experience in strategy, data processing and development of different types of functionality, tables and graphs that can be used to create long-term & distinctive value towards your visitors.
Want to start using AI in your SEO work but think the above sounds too advanced? Read our guide on how to use AI for SEO.
Oliwer Brewitz
Account Manager & Project Manager
Want help with SEO & AI automation?
Contact me today to find out how we can help you with SEO & beat the competition in search results.
Email me at oliwer@affiliated.se or call me on +46 704 55 14 48