Keyword research is a fundamental part of search engine optimization (SEO) and digital marketing. Choosing the right keywords can have a big impact on your online visibility. Here's a list of the best keyword research tools divided into free and paid options. Don't miss our guide on how to do a keyword analysis.
Keyword tool (Free)
Google Keyword Planner - This tool is great for getting basic insights into search volume and competition. However, it requires you to have active ads to get accurate search volume data instead of data ranges.
Ubersuggest - A simple and user-friendly tool that provides keyword suggestions, search volume data and competitive insights.
Keyword Surfer - An extension for the Chrome browser that displays search volume, CPC and competition data directly in search results.
Answer The Public - Good for finding query-based keywords and long-tail keywords.
AlsoAsked. com - Shows questions people are asking in relation to your main keyword, helping you understand users' search intentions.
Keyword tools (Paid)
Ahrefs - A comprehensive tool that offers not only detailed keyword research but also competitor analysis, backlink tracking and more.
SEMrush - An all-in-one digital marketing solution that includes powerful keyword research and competitor analysis.
Moz Pro - Offers a range of SEO tools including keyword research, link analysis and site health checks.
KWFinder - Specializes in finding long-tail keywords with low competition.
SpyFu - Perfect for spying on your competitors' keyword strategies.
Summing up
These tools can give you a good basis for understanding which keywords are valuable for your business. It is possible to combine data from multiple sources and then use Google Keyword Planner to get accurate search volume data, but remember that this requires active campaigns. It is also important to take search intent into account when choosing keywords. Different strategies to structure, organize and prioritize keywords based on your business strategy and competition in search results should be considered for optimal effectiveness.
Oliwer Brewitz
Account Manager & Project Manager
Do you want help to increase your website traffic with SEO?
Contact me today to schedule a first meeting and I'll tell you more about how we can help your business. +46 704 55 14 48 about our SEO services & reference cases.
Email me at oliwer@affiliated.se or call me on +46 704 55 14 48