Display advertising 

From strategy to measurable campaigns

Google Display & Video 360

Google Display & Video 360 is an integrated platform that offers comprehensive solutions to buy, manage and optimize display campaigns across channels and devices. With advanced targeting options, including interests, demographics and user behavior, we empower you to reach your audience with precision. Our expertise in Google Display & Video 360 ensures your ads appear on premium websites, increasing brand awareness and optimizing conversion rates.

DSP with AI optimization

By using our selected DSP, we can offer advanced advertising solutions with integrated AI optimization. Our team uses DSPs to access a wider inventory of ad slots, allowing for more specific audience targeting and real-time bidding. This means we can optimize your campaigns in real-time based on performance, to ensure your advertising budgets are used in the most cost-effective way.

Google Display Network (GDN)

The Google Display Network offers access to millions of websites across the internet, enabling your business to appear on a wide range of sites where your target audience already exists. From small niche sites to major news platforms, we can customize your campaigns to engage potential customers with visually appealing ads that promote brand awareness and drive action.

Why display advertising?

Display advertising is a powerful component of the digital marketing mix, offering unique benefits:

• Increasing brand awareness: By showcasing your brand on various websites across the internet, you increase brand awareness and get more people to know about your business.
• Targeted advertising: With advanced targeting techniques, we can ensure that your ads are shown to the most relevant users, increasing the chance of engagement and conversions.
• Choose the format: Display advertising offers a range of different formats, including video, image and interactive ads, making it possible to creatively engage your target audience.
• Measurability: Every aspect of your display campaign is measurable, from the number of impressions to clicks and conversions, providing valuable insights that can be used to improve future campaigns.

Contact us for help with display advertising

Contact us today to book a first meeting and tell us more about your company & your needs and we will develop a customized proposal. You can reach us most easily on +46 704 55 14 48 or via email at get@affiliated.se.