Native advertising 

From strategy to measurable campaigns

What is Native advertising?

Native advertising refers to a type of online advertising that is designed to fit seamlessly into the editorial flow of a website or social media platform. Unlike traditional banner ads or pop-ups, native ads mimic the content that surrounds them, both in form and function, making them less intrusive and more engaging for the user.

Benefits of Native advertising

• Good user experience: By adapting to the look and feel of the platform, native ads do not interfere with user navigation, leading to a more positive experience.
• Higher engagement: Native ads tend to generate higher engagement compared to traditional ads because they offer relevant and interesting content that speaks directly to the target audience.
• Builds trust: By providing valuable content rather than direct sales messages, native ads help build trust and authority around your brand.
• Audience targeting: With advanced controls, native ads can be tailored to reach specific segments of your audience based on demographics or context, increasing the relevance and effectiveness of your advertising.

Native ads vs. Sponsored Articles

Native advertising can take many forms, including sponsored posts on social media, recommended content on news sites, and sponsored articles. Sponsored articles, which are a type of native advertising, are editorial content pieces that a brand has paid to have included on a publication page. The difference is in the details:

• Native ads tend to be shorter and more to the point, often with a direct call to action or linked through to a sponsored article.
• Sponsored articles are longer editorial content that aims to inform, educate or entertain the reader, with the brand discreetly integrated into the story.

Both strategies have their own advantages and can be effective depending on your objectives and target audience.

Implement Native advertising in your strategy

To be successful with native advertising, start by defining your objectives and understanding your target audience. Create content that is relevant, valuable and interesting to your viewers. Test different formats and platforms to see what resonates best and be prepared to adapt your strategy based on data and performance.

Whether you choose native ads, sponsored articles or a combination of both, the key to success is to keep the content authentic, engaging & value-adding. By doing so, you can create meaningful interactions with your target audience that not only increase brand awareness but also build long-term relationships based on trust and sharing value.

Contact us for help with native advertising

Contact us today to book a first meeting and tell us more about your company & your needs and we will develop a customized proposal. You can reach us most easily on +46 704 55 14 48 or via email at get@affiliated.se.